DMC FINS is a brand focused on the design and innovation of swimming fins. It was founded by Don McCredie, a professional firefighter, active member of the Surf Life Saving Club and winner of the World Surf Life Saving Diving Championship in 1983. Don's interest in water flow and fluid dynamics led him to design a swimming propulsion fin that would revolutionize his chosen sport - the Hydro Finz.

DMC FINS products are known for their unique "V" rail design which not only appears functional during wave riding, especially deep water tube waves, but the "V" rails act like small surfboard fins Same thing, having 8 edges increases traction, not just 2 or 3. The DMC FINS product line caters for beginners to serious water athletes and in recent years Don has again won the Diving World Championship, qualifying as a swimming instructor in his 'Masters' age category.

The classic Superfin from DMC FINS is ideal for all swimming enthusiasts and professional athletes, especially beginners. This fin adopts a full-foot one-piece mold design and is made of 100% high-quality food-grade environmentally friendly silicone material, which is softer and more comfortable than rubber fins. Its V-shaped guide rail design generates force in both directions during swimming, which better simulates the force on the feet during actual swimming, helping swimmers find the best water level and increase swimming speed.